I started out working at a local fashion house creating all the visual content for the company, while also being involved in the marketing, production, events, web design and upkeep.  Then moved on to working in jewellery, wellness and the food and beverage industry. Creating visual content from invites, logos, convention booth designs, signage and regularly organising events from launch parties to runway shows and dj gigs.
 

In recent years, I created a large series of decks for a company working with top luxury brands, helped design the TUMI club app and also launched my own swimwear label; HOLLOW, a 9 piece collection that pays homage to simplicity and elegance. And in the last year, launched a new brand titled We are Fk., A sexual health and wellness company. 

Working as a brand consultant for the last 2 years, I've assisted start ups in the early the stages of their company incarnation by walking them through set up and requirements. From then I have assisted with the brand creation and development from designing their logo and branding materials to photography. All in creating a cohesive brand story and identity to then put together a polished website that's true to their vision and future goals. Then providing them with guidance and contacts to help them take charge with confidence.